Ahead of back British Farming Day this week, Fay Jones MP is calling on retailers to adopt a ‘Buy British’ button or filter for customers wishing to buy British produce online, as part of a campaign led by Dr Luke Evans MP and backed by 100 cross-party MPs.
Farmers face an expensive harvest as domestic weather records – the driest February in 30 years, hottest June ever recorded and a notably wet July – as well as high import costs for energy, fuel and fertiliser threaten positive yields and profits.
The open letter champions the work of Britain’s farmers in ensuring food security, supporting strong local economies and preserving and protecting the environment, while empowering the public to be able to make easy choices in how they shop for their food.
This greater transparency on the provenance and country of origin of the food in and out of the home, and support for an improved way for customers to choose the origin of products when shopping online, is good for customers as well as British farmers, who absolutely will want to ensure that it is possible to clearly identify their produce.
Fay said:
“Proud to be backing a cross-party campaign for retailers to add a ‘Buy British’ button for customers wishing to buy British produce online.
Being able to clearly identify British produce is as important for consumers wanting high-quality and environmentally low-impact food, as it is for hard-working British farmers who will want to ensure that consumers can easily identify the food they produce.
Farmers work tirelessly, from dawn until dusk, to produce food for our nation and the ‘Buy British’ section is an easy and accessible way for the public to support them.”
Sign the petition here:
https://www.campaigns.nfuonline.com/page/134658/petition/1?fbclid=IwAR2…